GUIDELINES (VM) 

Responsible for creating and adapting visual merchandising and communication directives to enhance the overall customer experience. Additionally, I diligently maintained and organized the in-house web platform, which served as a guide for franchisers in implementing their visual strategies. Through graphic design, I developed comprehensive visual guidelines to ensure consistency and brand alignment across all franchises.

Brands: Gap, Old Navy, Banana Republic, Athleta, Gap Outlet and Banana Republic Outlet