UAL GD - FASHION COMMUNICATION UNIT  

The work is part of the assessments to achieve the Graduate Diploma in Fashion Management at London College of Fashion, UAL. The project consisted in submitting a co-ordinated marketing launch plan for the Accessories’ department of the iconic store Selfridges in London. The plan followed the theme agreed by the student group, however this piece of work was submitted individually. The goal was to utilize a theoretical framework such as Extended Marketing Mix, Kapferer Brand Prisma, STP and others to come up with a critical and evaluative proposal.

Submission date: March 2021