UNDERGRADUATE FINAL MAJOR PROJECT 

Final Major Project to achieve the Bachelor Degree in Business Management at CEFET/RJ. Its aim was to discuss and come up with ideas on how fashion retail stores should adapt themselves to reach the Generation Y and Z desire using Visual Merchandising as a tool.  Due to its recognization within the University, the work was published at the Independent Journal of Management and Production edition v. 11, n. 6, September - October 2020.

Submission date: Dezember 2018