UAL GD - FINAL MAJOR PROJECT   

The work is part of the assessments to achieve the Graduate Diploma in Fashion Management at London College of Fashion, UAL. The project consists in critical and evaluative discussion concerning the impact of the physical point of sale, therefore their environmental design, in the purchasing process of fashion luxury garments. The work analyzes Dover Street Market in light of brand sensory and consumer behavior theories.

Submission date: June 2021