UAL MA - FINAL MAJOR PROJECT  

MA Final Major Project - Business Report on Onscreen Shoppable Technologies

The work is part of the assessments to achieve the Master Degree in Strategic Fashion Marketing at London College of Fashion, UAL. Conducted within 15 weeks, this report aims to explore onscreen shoppable innovation to provide a better experience throughout the consumer journey. It includes secondary research and primary research conducted with industry-based interviews.

Submission date: September 2022